Summer Means Beer


 

Beer

Summer used to be a little simpler for beer drinkers.  Well, for that matter, it’s the same now in any season.  The complexities of choices available has expanded to the point that it’s hard to follow new additions to the brew by the brewers, especially in the ‘craft’ beer line.

So, who’s on first? Memorial Day starts the beer-drinking season in the U.S. and the impact rumbles along thirstily well until after January’s Super Bowl.

During the 4th of July holiday in the U.S., beer is the number one seller. Miller Bud or one of the other 4,500 to 4,800 craft breweries.  That number is expected to grow to l0,00 in the next few years.

Beer lovers have many choices.  Millennial’s don’t usually drink it.  Perhaps this is why cider, hard teas and hard sodas are becoming available.  I especially am becoming addicted to slush drinks like margaritas and Hawaiian punch.

Bud Light seems to be the top selling beer with a reported l6% share of the total beer market in the U.S.  It’s second world-wide to a beer they drink in China called Snow.

Of the top 20 beers in the U.S., six are from from Anhauser-Bush, now owned by a Belgium company who I hear wants to change their name to American. It’s now sticking fruit into beer and is offering Bud-Lite Lime or Straw-Ber-Rita.As for changing it brew name to American,  we Americans rather like sticking with the old branding .  It goes nicer with the big horses they feature in their ads and wonder if a name like Bud-Lite will fit these huge giants.

Pabst blue Ribbon in total sales beats Boston Beer, the maker of Sam Adams.  From Boston Beer, there are the Angry Orchards hard ciders, Coney Island Root Beer and Twisted Teas.

Yes, beer sales ARE important.  When I toured Billy Bobs, a cowboy honky tonk, I believe it was in Houston, one of the mangers would point to a musician whose photo was hanging on the wall and say, “We sold x number of cases of beer that night.”

And, note this: Anheuser is proposing l00 billion dollars to buy South Africa’s SAB Miller.  If that deal goes through, it will gain Molson Coors and boost its sales from 3.42 billion last year to ll.5 billion in 2017.

I’m also noticing that Corona, Modelo and Pacifico, brands we see in San Miguel, MX. where we often visit, are becoming popular here,  easier to request and find both locally as well as regionally.

The beer scene is expanding in the U.S. so fast you need a score card.  However, it can never can catch up to the amount and variety of thirst-quenching drinks you’ll find at a Vietnamese coffee bar.  For the complexity and number of beverages of all types offered there, a person needs a wild imagination and to devote many hours to sampling all the unique drinks.  Somehow, I don’t remember beer was one of them.

The U.S. leads in beer!  What will you be drinking on the 4th of July?

 

 

 

 

 

 

 

 

 

 

 

 

Author: lebensbornnovel

There at the base of a mountain, I live in a rustic cabin with my engineer/writer husband and loving cat, Alfie. I am a former journalist and pr consultant. In my blog I attempt to capture a sliver of WW history, the Lebensborn program to create a Master Race, and to add newsworthy tidbits which are 'somewhat' relevant to this subject.

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