To explain the challenges and toils of marketing is easy. It’s just like having a new baby with too many things to do all at the same time and feeling exhausted by its demands.
A friend in the San Francisco area, Mona Burglin, says she’ll shepherd me around during the week of October 18 to 24 during presentations for Lebensborn.
Mona says, “I went into a small bookstore today in San Anselmo, a really old-fashioned bookstore. It’s super cute and I told the proprietor all about you and Lebensborn.
“He was very excited, but says his bookstore is too small for a presentation but he’d sponsor a presentation in the coffee shop across the steet.
“He looked up your name in his computer. You were there. Lebesnborn is already listed! We both smiled aat the sight of it, as if we were both part of something much bigger than ourselves, and part of an ‘inner circle’ with a secret ready to be revealed.”
A young nun in the East was explaining their Gregorian CD’s. In exchange, I told her about Lebensborn and attempted to down play the sermon I’d written for the village priest. She thought I was talking about sex scenes and said, “Why that’s wonderful. We like to read about sex. I think we should have the book for our convent library.”
The first presentation of Lebensborn took place Sunday for dinner guests. “Too long. Too fast, ” were the comments.
Two short scenes were read by two men and two women. Those went well so another scene play will be added.
A better idea now will be that the presentation will be introduced with a powerful musical selection of Richard Wagner’s. “You’ve just heard the favorite composer of Adolf Hitler and Himmler. It was Himmler who began the Lebensborn program in the mid l930’s to create a Master Race. Our story tells of a French girl in the Resistance. Her home is commandeered by an elite group of the SS. Listen now as two from our audience act out the Strumbannfuher’s new rules for her village.”
Books have been ordered. Authors receive the same discount as a book store if 75 or more are ordered: $8.48 per copy rather than $11.66 if ordered per copy.
The usual rate for a bookstore 40% of the sale price: $16.95, less the $8.48, which gives the author roughly $1.70 per book.
In other marketing areas, there are supplies to purchase from the company:counter or floor displays, posters, etc.
The publisher’s press contact, Susan, who lives in Minneapolis and who once lived in Cedar Falls, where I once did, represents 33 other authors and has a non-fiction WWII on board. Perhaps she can generate book reviews.
My librarian says to query the Library Journal and the Publisher’s Weekly.
I hope she’ll query USA today, the New York Times magazine, the Des Moines Register (for which I once free-lanced as Anne Klepacki), the Cedar Rapids Gazette, Kansas City Star, Spokane Spokesman.
Perhaps the e-mail expert, Julie, who says she got married last November and danced the night away, is querying her supervisor to see if they can e-mail book distributors to airports in the U.S. and France & Germany as I’ve requested.
Meanwhile, contacts are in process with the American Red Cross. This prestigeous organization for which I did public relations for a number of years, has a Trace & Protect Program to help the “lost children” locate their original parent, mother or father.
As our organic farmer says, “Too much to do. So little time.” It’s been raining for weeks and there’s no forecast for sun. Everyone worries that their garden will not be able to produce. Weeds, however, love the rain.